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2 Сына Raamatud

... where the cats roam the wilderness

12/8/09 09:11 pm - On Vox: הריקי מכה שנית, או אולי שישית

Whenever I see the local KY paper stuck in my front gate, I leap towards it and start frantically flipping through the pages in search of a new creation by Mrs. Blade. Sometimes I find a rough diamond like this one. Indeed, a lone tear rolls down my cheek; from sorrow, not from joy.

Originally posted on wildernesscat.vox.com

12/6/09 09:31 am - On Vox: Chocolit.

Strauss Group, the maker of the very popular instant chocolate drink, Chocolit, has suffered a blow in court earlier this year. The plaintiff, Roei Croitero, who had been the redheaded boy on Chocolit's logo for years, demanded that the manufacturer should stop using the image immediately. Strauss Group protested, saying that they owned the rights to the image, and can use it any way they wanted. Croitero (now in his early 20s), claimed there was no such agreement that gave Strauss unlimited rights to publish his photo on the product. The prolonged use of the logo had caused him negative publicity, he had suffered ridicule and name-calling from his peers, and the whole "choco" affair had to end. Lucky for Croitero, the court ruled in his favor, and ordered Strauss to take the picture down. Strauss, whose whole ad campaign is based on the recognizable picture, had to make a last moment fix. Here's the result, as we witnessed after coming back from the supermarket last Friday. Old package on the right, new package on the left.

Originally posted on wildernesscat.vox.com

12/5/09 07:27 am - On Vox: Brains!

A courier's bike parked next to my workplace, this week. Apparently the owner has gotten in trouble with the police, over his tendency to leave the protective gear in the trunk.

Originally posted on wildernesscat.vox.com

11/29/09 10:29 pm - On Vox: More than meets the eye?

Check out this bizarre facility that I discovered next to the pumping station in Nachal Bustan. (There's no public access to this this thing - I was shooting through the fence). The top part is a regular shower, the kind that you find at entrances to swimming pools. The bottom part however, is an eye washing unit of some sort. Now why on earth would you need this on the outside of a pumping station? What kind of materials are stored in there? And supposing it is dangerous - wouldn't the workers be required to wear protective gear to begin with?

Originally posted on wildernesscat.vox.com

11/22/09 08:56 pm - On Vox: A brilliant PR move?

Did you notice how the Korean KIA cars changed their name in the commercials? A couple of years ago they used to go under the name k-EYE-uh, but now they're k-EE-uh. I remember how someone once explained to me that their name had to be changed in Israel, because of an unfortunate word resemblance with the word for "vomit". I guess they're over that by now, huh?

Originally posted on wildernesscat.vox.com

11/22/09 07:34 am - On Vox: Word of the Day.

BIBLICAL, adj.

Very great in extent; enormous (e.g. "I'm gonna bring the whole fuckin' diseased, corrupt temple down on your head. It's gonna be biblical." - from Law Abiding Citizen, the movie).

Originally posted on wildernesscat.vox.com

11/21/09 07:45 am - Jerusalem City Walls.



(link to album, with captions)

As some might have guessed from my previous post, I took one day off this week, and went up to Jerusalem for a tour of the city walls. It's a fascinating promenade, which gives you a glimpse into people's roofs and backyards. I only walked the northern part of the wall, but there's also the opposite side, which I saved for another visit. A few photos.

11/20/09 03:34 pm - On Vox: Уйду один.

The old city of Jerusalem, last Wednesday.

Originally posted on wildernesscat.vox.com

11/14/09 05:34 am - On Vox: We are the champions, my friend!

Postcards Exchange Made it into the top-10 card senders in Israel. 167 cards in less than a year. Yeeha!

Originally posted on wildernesscat.vox.com

11/13/09 10:33 pm - On Vox: Bang bang, I shot you down.

היום שמעתי את הקריין בטלויזיה אומר "אסד מוכן לשיחות ישירות, בתנאי שטורקיה תהיה המטווחת בין הצדדים".

Originally posted on wildernesscat.vox.com

11/12/09 09:25 am - On Vox: Composter agitated.

After stirring the contents of the composter a bit, I discovered some huge roaches running around the box.
Doctor, is that normal?

Originally posted on wildernesscat.vox.com

11/10/09 05:12 am - On Vox: ...היו זמנים

Israeli Facebook, 1950's style :) Clickable twice.

(via Zvika)

Originally posted on wildernesscat.vox.com

11/9/09 05:49 am - On Vox: Spotted.

Lanterns by the Bell Caves, Beit Guvrin 2009.



Originally posted on wildernesscat.vox.com

11/8/09 03:18 pm - On Vox: Word of the Day.

KEY, v.

To vandalize a car by scratching the sides with a key (e.g. "His new Mercedes was keyed last night in the parking lot").

Originally posted on wildernesscat.vox.com

11/5/09 11:42 am - On Vox: Выбросьте эту фиговину.

Yesterday morning was one of my pre-planned days off. I decided to just drive for an hour, and then stop someplace to take landscape photos. The choice fell on the Beit Guvrin nature reserve in the South, a place with many different kinds of caves. I know the place pretty well, so I decided in advance which caves I should visit. I started with the columbarium, proceeded to the "musicians' cave", and finished with the huge "bell caves", the jewel in the crown. All went well and uneventful until I noticed that my cell phone was missing. I knew for sure that I had seen it by the columbarium, but after that I wasn't sure. I searched the car, nothing. Went back to all the caves I visited, trying to pick the phone's Bluetooth signal every once in a while with my car's hands-free device (it's detachable) - still nothing.

In total despair I stopped at the gift shop, where I had gotten some postcards in the middle of the route. The nice Russian-speaking ladies at the shop were surprised to see me the second time. I told them about my trouble, and they immediately contacted all the park's personnel to inquire whether anyone had seen the phone. Nobody had. I started contemplating about how much a new phone should cost, when the store keeper offered me to take her own personal phone for the search. "Call your cell every once in a while" she said. I was touched by the trust invested in me, but wasn't very optimistic.

I went for a 3rd round of the park, and climbed up to the columbarium. After 2-3 calls I thought I heard my phone's funny ringtone from afar. Was it in the cave? No, the music sounded further away. And then I found it, lying in the bushes, safe and sound. It must have dropped from my pouch pocket. What a relief! I drove back to the gift shop and thanked the lady. She was beaming with joy. "Throw that stupid gadget away, it's no use!" (she was referring to the hands-free device). I won't, not just yet. Still, I should get me a new phone. Whoever You are, thanks for the friendly reminder.

Originally posted on wildernesscat.vox.com

11/2/09 02:11 pm - On Vox: Helping restore balance.

There's a curious feature in Postcrossing, a feature that users can activate or deactivate at will. It's called "send to repeated countries". It's relatively new. According to the FAQ page that explains it, enabling this feature will cause Postcrossing to stop trying to diversify your random card destinations. Instead of sending mail to as many countries as possible, it will target the "heavy hitters", i.e. countries with most active users and most sent cards. They claim that checking this box will help the system maintain balance, without disturbing the diversity of postcards being sent to you. This is very important, because nobody wants to see images of USA and Finland time and again, right?

In any case, I selected this feature a couple of months ago, and tried to analyze the effect. First of all, you see a dramatic increase in American, German and Finnish destinations. This could be expected, as they are the most intensive Postcrossing users. Second, the far-east countries disappear almost completely. You rarely get China, Taiwan or Japan. There is no visible effect on received cards, so they're keeping their promise. All in all, the card turnaround increased from around 15 per month to 25, which is good for me (more sent = more received).

But the greatest benefit of all is this: you finally get to send cards to people who can understand English! I am sure that Chinese and Japanese people come with the best of intentions, but their level of English is usually pretty basic. I don't even dare to use cursive, as there's no chance in hell they'll give the back of the card a second glance. All in all, I'm happy with it. The Jane Smiths and Matti Virtanens can expect to get more Israeli cards in the near future.

Originally posted on wildernesscat.vox.com

11/1/09 03:05 pm - On Vox: It's not just your mom who'll like it.

Imagine how much dressing-room time that will save!

Originally posted on wildernesscat.vox.com

11/1/09 02:41 pm - On Vox: On-the-facebook.

You are using an incompatible web browser.

Sorry, we're not cool enough to support your browser. Please keep it real with one of the following browsers:
  • Mozilla Firefox
  • Safari
  • Microsoft Internet Explorer

Me? Not keeping it real? What's wrong with using ELinks?

Originally posted on wildernesscat.vox.com

10/26/09 06:02 am - On Vox: To run faster than your neighbour.

This is obviously photoshop, but I wonder, what would happen if you really put a sign like this on your lawn? In Israel you need a special permit to have firearms in your house, but in the US, afaik some guns are just over-the-counter.

Originally posted on wildernesscat.vox.com

10/25/09 12:07 pm - On Vox: !אתה עושה לי עקבות

The Bible, home grown variety :)

(source unknown)

Originally posted on wildernesscat.vox.com

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